Advance Web Analytics Course
About Course
Master Advance Web Analytics with our comprehensive GA4 Full Course. Learn Google Analytics 4 and become a pro at Web Analytics with GA4 to optimize user behavior and drive success.
Advance Web Analytics (GA4) Full Course: Master Google Analytics 4
In the ever-evolving digital landscape, understanding user behavior and website performance is paramount. Our Advance Web Analytics (GA4) Full Course is designed to equip you with the skills to master Google Analytics 4 (GA4), the most powerful analytics platform available. This comprehensive course is perfect for digital marketers, data analysts, and business owners who want to enhance their analytical capabilities and leverage data for smarter decision-making.
Why Learn Advanced Web Analytics with GA4?
Google Analytics 4 introduces a new approach to analytics, focusing on events and user-centric data rather than session-based data, which is a significant shift from its predecessor, Universal Analytics. GA4 enables you to understand user interactions across multiple platforms, including websites and mobile apps. This holistic view of user behavior allows for better insights and improved marketing strategies.
By enrolling in the Advance Web Analytics (GA4) Full Course, you will learn to:
- Track user behavior across different devices and platforms.
- Analyze key metrics such as user engagement, traffic sources, and conversions.
- Set up and customize events to gain insights into specific user actions.
- Optimize marketing strategies based on data-driven insights.
Course Curriculum: What You’ll Learn
- Introduction to Google Analytics 4:
- Understand the key differences between Universal Analytics and GA4.
- Familiarize yourself with the GA4 interface and its various features.
- Discover the advantages of using Google Analytics 4 for comprehensive data analysis.
- Setting Up GA4:
- Learn how to create and configure your GA4 property.
- Implement the GA4 tracking code on your website or app.
- Understand data streams and how to manage them effectively.
- Tracking User Behavior:
- Dive deep into event-based tracking and how to set it up.
- Explore enhanced measurement features for automatic tracking of user interactions.
- Master how to track conversions and analyze user journeys across platforms.
- Data Analysis and Reporting:
- Utilize GA4’s analysis tools to generate insights and reports.
- Learn to create custom reports tailored to your specific needs.
- Understand how to interpret and use data to improve marketing performance.
- Advanced Features:
- Explore GA4’s predictive metrics and audience segmentation.
- Master funnel analysis to identify bottlenecks in user journeys.
- Utilize machine learning insights to forecast user behavior and trends.
- Integrations and Customization:
- Integrate GA4 with Google Ads and other marketing tools.
- Learn to use Google Tag Manager for advanced tracking setups.
- Customize your GA4 property to meet your specific reporting needs.
- Privacy and Compliance:
- Understand data privacy regulations and their implications on analytics.
- Learn how to manage user data and maintain compliance with GDPR and CCPA.
- Implement GA4’s privacy features, including data deletion requests and consent mode.
Who Should Enroll?
This course is ideal for:
- Digital marketers aiming to enhance their skills in analytics.
- Data analysts seeking to deepen their understanding of user behavior.
- Business owners who want to optimize their websites and marketing strategies.
- Web developers responsible for implementing and managing analytics.
- Freelancers or agencies offering analytics services to clients.
Benefits of the GA4 Full Course
- Hands-On Learning: Gain practical experience by working on real-world projects.
- Expert Instruction: Learn from industry professionals with extensive experience in web analytics.
- Certification: Receive a certificate upon completion to showcase your skills.
- Ongoing Support: Enjoy lifetime access to course materials and updates as GA4 evolves.
Content
Module 01: Google Analytics 4 Overview
- How does Google Analytics 4 operate?
- How can I update GA4 Universal Analytics?
- Setting up a new website’s Google Analytics 4 property
- How to disable the data filter (internal traffic) in GA4
- Comprehending GA4 Measurement ID
- Signals from Google for GA4
Module 02: Google Tag Manager Understanding
- How does Google Tag Manager operate and what is it?
- Google Tag Manager and Google Analytics differences 4 Google Tag Manager Account Structure
- Google Tag Manager’s components (tags, triggers, and variables)
- Overview of User Defined Variables and Built-in GTM Variables
- How Can I Use GTM to Install Google Tag Manager on a Website?
- Overview of the Data Layer for Dynamic Parameters in GTM
Module 03: Events using Google Analytics 4
- What are Google Analytics 4 events?
- How can I set up event tracking in Google Analytics 4?
- How can I set up Enhanced measurement monitoring in Google Analytics 4?
- How can I set up Custom events in Google Analytics 4?
- How can I set up Recommended events in Google Analytics 4?
Module 04: Enhanced Ecommerce with Google Analytics 4
- What does Google Analytics 4’s Enhanced Ecommerce mean?
- Create data layer e-commerce tracking reports in Google Analytics 4 and set up e-commerce tracking in GA4 via GTM.
Module 5: Conversions with Google Analytics 4
- What are Google Analytics 4 conversions? How can I set up Google Analytics 4 conversion tracking?
- Link Google Ads and Analytics 4 together
- import conversions to a Google Ads account from a GA4 property
- Audience for Remarketing with Google Analytics 4
- How to use Google Analytics to generate a remarketing audience 4
- How to Use GA4 to Retarget Facebook Traffic on Google
Module 6: Reporting in Google Analytics 4
- Comprehending Reports in Google Analytics 4
- How to utilize GA4 Debugging’s exploration report Access the report in Google Analytics 4.
- In Google Analytics 4, the advanced segment or comparison
Course Content
Update Web Analytics(GA4)-2024
-
Class-01(Batch-02) Understanding Google Analytics (GA4) and How to Create a GA4 Account.
51:20 -
Class 02(Batch-02) How To Create Difference Property in One GA4 Account and Give Access to Someone.
40:41 -
Class 03(Batch-02) Explained GA4 Account Dashboard Walkthrough and How to Install GA4 with Website
01:06:15 -
Class 04(Batch-02)How to Tracking Scroll Depth, Button Clicks and All Links Clicks Using GTM and GA4
50:59 -
Class 05(Batch-02) How to Track Outbound Links, Element Visibility and Whatsapp Button click.
59:47 -
Class 06(Batch-02)How to Track Download File, Youtube Video and Text Copied on your Website.
01:03:34 -
Class-07(Batch-02) How to Track Vimeo Video, Phone No Click and Email Click on Your Website Using GA4
01:31:27 -
Class-08(Batch-02) Understanding GA4 Dimension and Metrics. How to Create Custom Dimensions.
01:29:13 -
Class-09 (Batch-02) Track a Contact Form-7(Success Submissions or Errors) and WP Forms On Your Website.
58:59 -
Class-10(Batch-02) Track a Newsletter Subscription and Login or Register on Your Website
01:05:51 -
Class-11(Batch-02) How to Track View Items Event using GA4 on your Website
01:18:14 -
Class-12(Batch-02) Understanding Cross Domain and How to Track Cross Domain Using GTM and GA4
01:17:25 -
Class-13(Batch-02) Understanding Hotjar, Clarity and How to Integrate with Website and UTM Parameter
01:37:12 -
Class-14(Batch-02) How to Create a Free Ecommerce Shopify Website and How to Imported Theme and Products
44:50 -
Class-15(Batch-02) How To Install Google Tag manager with Website and Enable Data layer on Shopify
01:08:05 -
Class-16(Batch-02) How to Enable Checkout and Purchase Data Layer Enable-Part-02
51:32 -
Class-17(Batch-02) Google Ads Conversion tracking (Server Side) and Create a Server With Stape.io
58:44 -
Class-18(Batch-02) How To Tracking Ecommerce Events Tracking (View Items, View Cart, Checkout and Purchase) for Shopify Website on Google Ads Conversion Tracking
01:36:09 -
Class-19(Batch-02) How to Define Conversion on GADS and Server Side Tracking on Gads using GA4 and GTM
01:31:50 -
Class-20(Batch-02) How To setup Gads Remarketing Tracking using GTM
01:33:20 -
Class-22(Batch-02) How to Create Most Common Audience on GA4 with Proper Strategy-2024.
01:22:25 -
Class-23(Batch-02) How to Create GA4 Report Exploration and Data Analysis for Ecommerce business and understanding locker studio.
03:57:32