Google Ads Course – 2025 (Certified Advanced Course)

Join our Google Ads Course to master PPC advertising strategies. Learn to create high-converting campaigns, optimize performance, and drive targeted traffic to your business.

Google Ads Course: Master PPC Advertising and Drive Results

Welcome to our Google Ads Course, where you will learn how to harness the power of pay-per-click (PPC) advertising to drive targeted traffic, increase conversions, and maximize your return on investment (ROI). In today’s competitive digital landscape, mastering Google Ads is essential for businesses of all sizes.

This course is designed for marketers, business owners, and anyone looking to enhance their skills in digital advertising. Whether you’re a beginner or have some experience, this comprehensive program will provide you with the knowledge and tools needed to succeed.

---

Why Choose Our Google Ads Course?

Google Ads is one of the most effective digital marketing channels available today. With over 3.5 billion searches conducted on Google every day, businesses have a unique opportunity to connect with potential customers actively searching for their products or services. However, the complexity of the platform can be daunting.

By enrolling in our Google Ads Course, you’ll benefit from:

• Expert Instruction: Learn from industry professionals with years of experience managing successful campaigns.
• Hands-On Experience: Gain practical experience by working on real-life projects and campaigns.
• Up-to-Date Content: Stay current with the latest trends and updates in the Google Ads platform.
• Community Support: Join a network of like-minded individuals for collaboration and support throughout your learning journey.

---

What You’ll Learn in This Google Ads Course:

1. Understanding Google Ads Fundamentals:
   • Learn about the different types of Google Ads, including search ads, display ads, shopping ads, and video ads.
   • Understand how the Google Ads auction works and what factors influence ad placement.
   • Explore key terminology and concepts related to PPC advertising.
2. Setting Up Your Google Ads Account:
   • Step-by-step guidance on creating and configuring your Google Ads account.
   • Understand account structure, including campaigns, ad groups, and keywords.
   • Set your advertising goals and budget effectively.
3. Keyword Research and Selection:
   • Discover how to conduct keyword research using tools like Google Keyword Planner.
   • Learn to identify high-value keywords that align with your business objectives.
   • Understand the importance of keyword match types and how to use them effectively.
4. Creating High-Converting Ads:
   • Master the art of writing compelling ad copy that captures attention and drives clicks.
   • Learn about ad extensions and how to enhance your ads with additional information.
   • Understand the importance of A/B testing for ad variations to optimize performance.
5. Campaign Optimization Strategies:
   • Explore techniques for monitoring and analyzing campaign performance metrics.
   • Learn how to adjust bids, budgets, and targeting settings for better results.
   • Understand the significance of Quality Score and how to improve it.
6. Tracking and Analyzing Results:
   • Set up conversion tracking to measure the success of your campaigns.
   • Learn how to use Google Analytics in conjunction with Google Ads for deeper insights.
   • Discover how to interpret data and make data-driven decisions to enhance your advertising efforts.
7. Advanced Google Ads Techniques:
   • Explore remarketing strategies to re-engage previous visitors to your website.
   • Understand how to use audience targeting to reach specific demographics.
   • Learn about automation tools and scripts to streamline your campaigns.

---

Who Is This Course For?

Our Google Ads Course is ideal for:

• Business Owners: Learn to manage your own advertising campaigns effectively and maximize your marketing budget.
• Digital Marketers: Expand your skill set by mastering one of the most powerful advertising platforms available.
• Freelancers: Gain the expertise needed to offer Google Ads management services to clients.
• Job Seekers: Equip yourself with in-demand skills that enhance your employability in the digital marketing industry.
• Students: Discover a rewarding career path in digital marketing by mastering PPC advertising.

Course Content 

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏: 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝𝐢𝐧𝐠 AI Driven 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬

• Overview of Google Ads
• Creating a Google Ads Account
• Google Ads Account Access & Security
• Configure and Manage Account Alerts, Announcements & Notifications
• Billing & Payment method

𝐌𝐨𝐝𝐮𝐥𝐞-2: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐓𝐲𝐩𝐞𝐬

• Breaking down the difference between search(PPC), display & remarketing campaign
• Plan a Google Ads Campaign (Standard, Smart & Performance Max Campaign)
• Create Campaigns & Configure Campaign Settings
• Create and Configure Ad Groups, Ads & Keywords
• Managing Bidding & Budgets

𝐌𝐨𝐝𝐮𝐥𝐞-𝟑: 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬, 𝐀𝐝 𝐆𝐫𝐨𝐮𝐩𝐬 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠

• Research Keywords with the Google Keyword Planner
• Research Keywords by WMS Everywhere
• Configure Ad Groups & Keywords
• Comparing the different keywords match types: Broad, Phrase, Exact Match Modifier
• Explore & understand negative keywords
• Configuring Language & Location Targeting
• Device specific targeting – Mobile, Tablet & Desktop

𝐌𝐨𝐝𝐮𝐥𝐞-𝟒: Google 𝐀𝐝𝐬 & 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧𝐬

• Writing effective ad copy
• Learn basic use of Ad extensions
• Review Google Ad Policies
• Create Ads with Extensions that Provide Information
• Create Ads with Automated Extensions

𝐌𝐨𝐝𝐮𝐥𝐞-𝟓: 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐚 𝐃𝐢𝐬𝐩𝐥𝐚𝐲 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 & 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠

• Plan & Create a Display Network Campaign
• Standard Display Campaign, Smart Display Campaign & Gmail Campaign
• Target by Audience (Automated & Manual)-Keywords, Topic & Demographics
• Target Campaigns by Device Type
• Create a Responsive Ad
• Placement Ads Targeting on Website, Mobile Apps & YouTube
• Affinity & In-market audience targeting
• Custom audience targeting
• Learning how to use dynamic display ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟔: 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝𝐬 𝐨𝐧 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 & 𝐀𝐜𝐫𝐨𝐬𝐬 𝐭𝐡𝐞 𝐖𝐞𝐛

• Understanding Video/YouTube Ads
• Skippable in-stream ads
• Bumper ads
• Non-skippable in-stream
• Outstream ads
• Ad sequence with skippable in-stream ads, non-skippable in-stream ads, bumper ads

𝐌𝐨𝐝𝐮𝐥𝐞-𝟕: Google Ads-𝐑𝐞𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠

• Understanding Google Tag Manager
• Setting up Remarketing code using Google Tag Manager
• Developing Google Ads Remarketing audiences with Google Analytics
• How to build an effective Display Remarketing campaign
• Display & Dynamic remarketing best practice

𝐌𝐨𝐝𝐮𝐥𝐞-𝟖: 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐢𝐧𝐠 All kinds of 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬

• Optimize Landing Pages for Quality Score
• Optimize Bidding Performance
• Optimize Budgets
• Automate Google Ads Campaign Using Rules
• Optimize Campaign Configuration for Conversions

𝐌𝐨𝐝𝐮𝐥𝐞-𝟗: 𝐈𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐢𝐧𝐠 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐆𝐨𝐨𝐠𝐥𝐞 𝐀𝐝𝐬 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐬

• Optimize Ad Delivery
• Create Google Dynamic Ads (Dynamic Search & Display Ads)
• Implement Keyword Insertion
• Implement Campaign Drafts & Experiments

𝐌𝐨𝐝𝐮𝐥𝐞-𝟏𝟎: 𝐒𝐞𝐭𝐭𝐢𝐧𝐠 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐓𝐫𝐚𝐜𝐤𝐢𝐧𝐠, 𝐀𝐧𝐚𝐥𝐲𝐳𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞

• Setting up Conversion Tracking with Tag Manager
• Understanding Google Analytics
• Link Google Ads to Google Analytics
• Measure Google Ads Campaign Success(ROI)
• Analyze Campaign Performance & Optimize Ads
• Track Conversions
• Create Reports in Google Ads